Once again Europe’s coolest street wear fair took place in Berlin: The Bread & Butter. At the fair the buyers could get a first glimpse of the spring/ summer 2013 collections. Location is the former inner city airport Tempelhof which is no longer used for flights but for events of all kind.

Most German taxis are Mercedeses
Lovely Claudia Schiffer in the big 30 years of Guess anniversary campaign
Even though some of the big players like Diesel and Replay cancelled their booths on the fair, there was plenty of stuff set up to push the importance of denim on the market.
So the location name “Berlin Tempelhof” was used to name the core hall of the fair: The Berlin Tempel of Denim; reminded me by the way about KRS’s temple of hiphop-temple being a synonym for great importance and focus:
Selected, innovative denim brands showed their collections within that special scope, teaching the visitors about denim production and finishing processes
and kicking off fashion shows:







